Give me a break already

If I see ONE more kid throw a tantrum in public, I'm going to snap. It's NOT the parent's fault, it really isn't. There are days that kids just decide to act the hell up all in public. Now, if we beat the hell outta our kids, we're wrong, if we say stop it johnny, i'll tell daddy when we get home, then we're CRAZY! So, tell me what are we supposed to do when our kids decide to fall out in the store?